Discovery. Strategy. Design.

One Girl&Co Creative & Strategy exists to empower businesses with the tools to communicate what’s important through thoughtful, strategic design work. Create, redesign or sharpen your business story here through:

Brand Strategy: 
Comprehensive Brand development
and implementation

Websites: 
Strategy, Design and on-going website care 

Visual Identity: 
Strong logo development

Corporate Communications:
Professional Marketing Material

Branding

Corporate Communications / Packaging

Meridian Energy Annual Report

Lighthouse Gin Packaging

Pure - NZ Merino Branding

Websites

Discovery:
Understanding the big picture

In order to produce a design concept that is truly unique, it’s important for me to gain a good understanding of the background, flavour and core message of your company. Where possible, we meet face to face and have a conversation about where the business has come from and what part this design plays in the direction it is going. At this stage we can explore all options and begin to understand the core of your business message.

Strategy:
Developing the best plan

Instead of being reactive with your design work, let’s have a thoughtful conversation about how this design can help your business achieve its goals, both short and long term. Having a strategy in place (even for small design work) will help to future proof your brand and further define your business vision.

Design:
Delivering design excellence

Bringing all of the information, understanding and research together into a unique brand design is what I do best! Once we have all of the details it’s a matter of developing visuals and working though preferences.

The iteration process from first draft to the final creative is hugely important to achieve an amazing outcome. I stick with you until we produce something that resonates strongly with you and communicates clearly with your intended audience.

Not only will you have a finished product that looks amazing, it will have a solid and informed foundation to build upon.

If I could go back more than twenty years ago and get the chance to explain to my newly graduated self all of the adventures that lay ahead, I don’t think I would have believed myself!

From my early days working for design agencies in Wellington to my overseas experience with some massive accounts in London all the way through my journey back New Zealand and honing my craft as Senior Designer for Ocean Design, Wellington. Not to mention acquiring a husband and three children, a stint in Australia working freelance, and finally a place for the whole family to call home here in Cambridge, Waikato!

Everything about my journey as a creative has enriched my life and added to the experience I bring with me to work every day.

The echoes of my many years working with large agencies stay with me even as I approach the smallest of projects. It keeps me focused and passionate about quality driven, comprehensive design work, regardless of the scale.

The choice to start OneGirl&Co was about freedom and balance, it meant I had the ability to pursue jobs that I am passionate about while remaining present for my family.

Let's start a conversation

Penny Thompson - Creative Director
P:  021 457 347
E:  penny@onegirlandco.co.nz